Ethical Decision Making or Wise Decision Making

We’ve got some emails asking us why we did not call the app Ethical Decision Making. One month ago, we all thought that the name of the solution should be Ethical Decision Making. After consideration, we changed the name into Wise Decision Making. Why? Ethical and Wise are in our case almost synonyms. The only difference between Ethical and Wise is that word Ethical does not think two steps ahead. Wise decisions always act Ethical, but Ethical does not necessary mean Wise. Wise predict the future and therefore means “Ethical and more than that”.

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